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creative director | brand builder | visual storyteller | creative adventurer
PERFECT AIRE PACKAGING
PROJECT: Create new & redesign existing packaging for Perfect Aire under new brand style guide.
Packaging designs were created for 11 product categories with several SKU's in each category. Below is a sample of 3 product lines.
PLAN: Develop a packaging plan that would update Perfect Aire and better display them next to competitor brands while utilizing established brand recognition with current customer base. Provide information that is more customer focused. Give product lines a distinct look while maintaining connection to Perfect Aire brand.
SOLUTION: Designs were developed utilizing style guide components. Product line colors were incorporated to provide easy visual product distinction. Icons, diagrams, and additional photography was incorporated to better tell product story and quickly communicate with the customer. Logo placement and the use of brand colors blue & black was carried over from previous packaging and incorporated in a new way to better transition to the new look.